Make It More
Create the opening video for Dell Technologies World 2024.
The Ask
Use existing footage from the past year and brag on ourselves without bragging. Oh, and make it about AI.
The Challenge
Everyone under the sun was talking about AI. Newspapers, murder podcasts, advertisements, comedians, your mom. Literally everyone. We knew if we were suffering from AI-washing fatigue, the tech professionals attending DTW were probably a little sick of it too. So we thought, why bore them with a self-serious “the future is now” script and dramatic edit? Let’s show them the power of AI and Dell Technologies through a series of (simulated) generative AI prompts inspired by a viral internet trend.
The Insight
Here’s how it looked IRL across three screens:
Credits
Shelby Pickett, ACD/Senior Art Director
Syd Stewart, Senior Art Director
Cristina Reyna-Neel, Creative Director
Megan Stohr, Creative Director
Michelle Bui, Account Manager
Nathan Nowak, Senior Producer
Joel Davis, Executive Creative Director
Editing and Motion Graphics: Laundry