Welcome to Now
Create mid-funnel video and social campaigns that ladder up to our “Welcome to Now” brand spots.
The Ask
Find the sweet spot between aspirational messaging and in-the-weeds product deets to connect with IT decision-makers (ITDMs).
The Challenge
The brand campaign talks a big game about the transformative power of our technology in the present moment. That’s all fine and good for brand perception, but in order to move the needle with ITDMs, we needed to show what that actually looks like. So we told a few stories inspired by the real-world use-cases of our products and solutions.
The Insight
“Tourists”
This particular brand spot was inspired by a non-profit that uses photos taken by tourists to help conserve the reef. We took it one step further to show just which products can be used to empower conservation efforts across the globe.
Social
“Shelves”
Shelves that stock themselves. That’s it, that’s the tweet. (I’m a millennial if you couldn’t already tell.) But really, that’s the end game here: intelligent products and solutions that help your biz stay efficient and ahead of the curve from farm to freezer.
Social
Credits
Santa Hernandez Garcia, ACD/Senior Art Director
Shelby Pickett, ACD/Senior Art Director
Ashlyn Cramblit, Art Director
Rob Reeger, Art Director
Rossella Conti, Copywriter
Christin Klayman, Senior Copywriter
Shane McGuire, Creative Director
Joel Davis, Executive Creative Director
Jason Uson, Senior Editor
Ivana Dealba, Account Manager
Alma Dodson, Senior Account Manager
Joslen Koester, Account Director
Matthew Kuhles, Executive Producer
Brent Holt, Head of Production
”Tourists”
Directed by Paul Minor
Shot in Miami, FL and Bimini, Bahamas with Golden LA.
“Shelves”
Directed by Henrik Hansen
Shot in Copenhagen and Aalborg, Denmark with RSA Films and Production Scandinavia.