The Zone
Create a launch video campaign the latest gen of Precision mobile workstations, laptops built for creators.
The Ask
The challenge on this project wasn’t so much in the brief itself, but in the production. The chosen concept called for a live-action shoot, but as soon as we got into pre-pro there was a Dell travel freeze. So, we shot with a director that travelled to Prague and the creative team participated in a remote video village in our respective homes. Not ideal, but we made it work!
The Challenge
You know those moments of pure, untethered productivity? Where the world around you seemingly disappears and you’re completely focused on the task at hand? That’s The Zone. And when you’re in The Zone with Dell Precision Mobile Workstations, your potential is limitless.
The Insight
Precision 5000 Series
Precision 5750
Credits
Santa Hernandez-Garcia, ACD/Senior Art Director
Dominick Walker, Creative Director
Joel Davis, Executive Creative Director
Carolina Sandoval, Account Manager
Marshall Lewis, Senior Producer
Brent Holt, Head of Production
Directed by Mathew Miguel Cullen
Shot with Mirada in Prague in association with Bohemian Pictures.
CGI/animation: Mirada