Revolves Around You
Create a full product launch campaign for the refreshed OptiPlex family and ChengMing desktop computers.
The Ask
Show as many industry use-cases as humanly possible. An additional challenge was the sheer scope of deliverables: 11 products, 28 video versions, 11 product site pages, and much, much more.
The Challenge
The OptiPlex portfolio is all about you. These desktops are built for performance and equipped with intelligence that responds to your every need. Further customize your set-up with multiple configuration options, accessories, and peripherals. OptiPlex really does revolve around you.
The Insight
Family
Product-focused
Cheng Ming (China Only)
Credits
Dan Ridge, ACD/Senior Art Director
Shane McGuire, Creative Director
Joel Davis, Executive Creative Director
Sarah Wethington, Senior Account Manager
Matthew Kuhles, Executive Producer
Brent Holt, Head of Production
Dell Blue Studio
CGI Vendor: ATKPLN