Goes with the Territory
Create a launch video and social campaign for two new Rugged laptops.
The Ask
Production travel gets paused by the Delta variant. Gotta pivot from a live action concept to computer-generated STAT!
The Challenge
Simply put: these rugged laptops were built to adapt to any extreme environment. When the toughness of your job just goes with the territory, you need a laptop that can keep up and then some. You know what they say, “where there’s smoke (and ice, grit, dirt, heat, water, etc.), there’s Rugged.”
The Insight
Latitude 5430 Rugged laptop
Latitude 7330 Rugged laptop
Social
Credits
Jacqueline Byrne, ACD/Senior Art Director
Jordan Robles, Art Director
Ashlyn Cramblit, Junior Art Director
Margaret Ann Boeker, Copywriter
Addie Fluth, Copywriter
Isabel Beltran, Photo
Shane McGuire, Creative Director
Matthew Kuhles, Executive Producer
Paulette Woodfin, Account Manager
Chris Cook, Account Manager
Joel Davis, Executive Creative Director
Brent Holt, Head of Production
CGI/VFX/Animation partner: IAMSTATIC
Music: Super Exploder