UPS Wishes Delivered
Tell inspirational, UPS-adjacent stories to boost brand perception during peak season.
The Ask
People get really, really mad when their packages get lost or arrive late. Like, spam-the-UPS-social-media-pages mad. How do we get them to forget their holiday mailing troubles and form a positive opinion about UPS as a brand? The original campaign gave a UPS truck-obsessed 4-year-old his very own tiny truck and a day of deliveries with his favorite driver. Cute. But, we can do better than “cute.”
The Challenge
UPS is a great company, both to employees and consumers. They have internal and external initiatives for everything from sustainability to veterans support to women in aviation. So let’s add a little more substance to the original campaign and tell heartwarming stories that align with the core values of the company.
The Insight
One Girl’s Future in the Skies
A Wish for Clean Water
A Wish for Friendship
Little Girl, Big Future
Credits
Lauren D’Aloisio, Art Director
Iva Zugic, Senior Art Director
Jen Smith, Creative Director
Aaron Cacali, Group Creative Director
Allyson Mays, Senior Producer
Lyndsey Redding, Account Manager